Winter can be brutal to real estate agents. Between all the shoveling, traveling and gift wrapping- selling a home just isn’t at the top of most people’s minds. With less inventory to go around, you will face more competition for available listing contracts. It also means that every agent has more time...
If you’ve been savvy enough in your real estate marketing strategy that you’re generating significant web traffic and warm leads through your digital efforts, congratulations! Our guess is you are now thinking, “okay, great, but now what?” An influx of leads, while desirable, always brings up the important question of...
In real estate, a brokerages inability to respond to leads in a timely manner can be a death sentence. And all too frequently, agents lose out on key commissions simply because the brokerage does not manage the lead process correctly, and install immediate response processes and action plans. In fact,...
Your website is the gateway to your business. Potential customers are coming from all over to check new listings in the area when considering their next move. But sometimes they need a little more. Simply reading about an area, while definitely valuable, is not always enough. That’s where a...
Step up your social media status from average user to full blown master! We’re sharing secrets that all real estate professionals need to know to make a lasting impact on social media. This post comes directly from our newest eBook, ‘Social Media for your Brokerage.’ If you like what you see, download it for free! Getting...
Are you consistently generating high-quality leads? The old way of real estate marketing relies heavily on purchasing lists of leads from sources, and blindly sending out email blasts in hopes that your messages just might stick. Maybe you get a few qualified buyers or sellers this way, maybe not....
As Real Estate professionals, we are always looking for new and better ways to communicate with clients — or potential clients — and watch for tech news. Many use Facebook, Twitter and LinkedIn. However, a new app has survived the social media market for two years and is now a...
Sometimes the winter months feel like they drag on forever, don't they? Even so, take heart! Spring has nearly arrived. Will your sellers be prepared to sell their homes fast? According to Bankrate.com, this spring might be even more exciting for Real Estate agents because the experts believe there to...
Virtually every industry is making changes to reach customers with social media as competition increases. Real Estate technology tools are critical for realtors and agents in any capacity; residential and commercial, not only to build relationships with prospective customers, but to maintain those relationships. === In a recent article, Realtor...
It's no secret that buyers and sellers prefer the summer for their activities. Better weather and longer daylight hours means more opportunities for open houses and viewing homes. However, people still buy homes in the winter. Maybe they got a new job. Maybe they want to leave their neighborhood. Or...